Rob Alfieri

Industry Position: Eco Tour Operator, Race Director
Country: USA

Professional Experience:

  • Former Professional Tennis Coach on ITF, ATP and WTA Tour
  • Current Board Member of Sarasota Sports Commission
  • Founder of SUP Sarasota in 2010 – Providing SUP and Kayak Eco Tours, Instruction, Equipment Rentals and Sales, Race Training and Race Direction.
  • Founder of the Sarasota SUP Race Series in 2013 – Created the Race Series which features 3 Races at 3 Sarasota locations, each providing a unique racer and fan experience. Currently the largest attended Race Series on the East Coast of the US.
  • Directed the First Stand Up Paddleboard Race for the Florida Sports Commission in 2013, the first ever SUP Event for the “Florida Olympics


Industry Position: University Academic, Athlete
Country: UK
Professional Experience:

  • Internationally recognized in the field of sports technology & ethics.
  • Consultant product designer for Paralympic Games elite athletes
  • PhD in Sports Technology
  • Has competed internationally in 4 different sports and domestically in 2 others.


Industry Position: Owner 404 Paddleboards,  Athlete
Country: USA
Professional Experience:

  • Owner of 404 Paddleboards.
  • 7x Battle of the Paddle Champion.
  • 2013 World Champion oc-1.


Industry Position:  Athlete
Country: USA
Professional Experience:

  • MBA ’91, B.S. Finance ’78 – Kelley School of Business, Indiana University
  • 2 time U.S.A. Olympian, 1980 & 1984
  • Active in philanthropic and volunteer activities with humanitarian NGOs in Latin America
  • Served or serving several non-profits, including: Timmy Global Health, Partners for Surgery, Health Horizons International, Ambassadors for Children, Caribbean Sustainability Institute.
  • Paddled competitively for 43 years: sprint canoeing, marathon canoeing, surf skis, stand up paddleboards
  • Executive Director, US Canoe & Kayak 1987-1989
  • Certified Official, International Canoe Federation, 1987-1992


Industry Position: Category Manager, BIC SUP & BIC SURF
Country: France (Originally from NZ)
Professional Experience:

  • 2006-2013 : BIC Sport, Product & Supply Manager
  • 2006-2013 : BIC Sport, Open BIC Class & BIC Windsurf Manager
  • 2005 : Neil Pryde Windsurf, Division Manager
  • 2001-2004 : Neil Pryde Windsurf, Product Co-ordinator


Industry Position: Athlete, Owner
Country: Australia
Professional Experience:

  • Live announcer at ISA SUP World Championships and the Battle of the Paddle, California.
  • Writer and owner at
  • Competitive paddle athlete.


Industry Position: Starboard group CEO
Country: Norway
Profession Experience:

  • 1984-Windsurfing athlete in 1984 Olympic Games.
  • 1985-1994-PWA (Professional Windsurfers Association) World Tour
  • Served on the PWA board as an athletes rep and currently as an industry rep.


Industry Position: Race Director and Athlete
Country: Brasil
Professional Experience:

  • Outrigger canoe paddler since 2001 and stand up paddler since 2007.
  • 2007-2013 molokai oahu competitor outrigger, stand up paddle.
  • 2010 Brazilian Champion stand up paddle race.


Industry Position: Co-founder and chief editor for Country: Chile (Originally Belgian/British)
Professional Experience:

  • English and Spanish Webcast speaker for ISA Surf and SUP world championships.
  • Webcast speaker for SUWS Brazil event in Ubatuba 2013.
  • Organizer of SUWS (World Series) Magallanes Paddle Challenge 2013 in Chilean Patagonia.
  • Creator & Organizer of National Chilean SUP Surf and Race circuit since 2011.
  • Director for SUP Division of Chilean Surf Federation.


Industry Position: Director of and editor of Fluir Stand Up Magazine
Country: Brazil
Professional Experience:

  • 2010-2014: Director of SUPCLUB, Brazilian SUP website.
  • 2012-2014: Editor of Fluir Stand Up, Brazilian SUP magazine.


Industry Position: National SUP Team Manager, SUP Race Organizer
Country: Sweden
Professional Experience:

  • 2005-Present : SUP shop owner and distributor.
  • 2009-Present : SUP race/wave event organizer.


Industry Position: Athlete
Country: USA
Professional Experience:

  • Executive Director of USA Canoe/Kayak 1996-2000.
  • Sports Partnership Director, US Olympic Committee 2000-2002.
  • Multiple marathon canoeing national champion.
  • Competed in 1984, 1988 and 1992 Olympic Games in sprint kayak.
  • 6x Molokai oc-6 competitor, winning in 1989.
  • Live announcing at the Olympic venue for sprint canoe/kayak at the 2004 Athens Games and the 2008 Beijing Games.
  • Sales Director for Swift Canoe & Kayak 2007 -2009.


Industry Position: Athlete, Shop Owner
Country: Australia
Professional Experience:

  • International competitor.
  • SUP retail shop owner since 2010.
  • Board design and development with Fanatic SUP.


Industry Position: Athlete, Race Director,
Country: USA
Professional Experience:

  • Writer/Owner of
  • Race Director for one of the largest events in the world, The Carolina Cup.


Industry Position: Athlete
Country: Canada
Professional Experience:

  • 17 years Canadian National Canoe/Kayak Team
  • 1984 Gold Medalist C1-500M, Silver Medalist C1-1000M
  • Member of Canada’s Sports Hall of Fame.
  • 2x Eastern Canada SUP Champion.


Industry Position: Athlete
Country: England
Professional Experience:

  • Helping setup the first UK national series of SUP races in 2014.
  • Established one of the largest SUP clubs in the UK.
  • International competitive paddler.


Industry Position: Athlete
Country: Japan
Professional Experience:

  • 2x Japan Race and Surf SUP Champion.
  • 7th Molokai to Oahu 2011.
  • Director of Japan SUP Association.

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